Running an Online Business

Duration : 55 hours Course Level : Technical Delivery Method : Online/6 months access
Course Cost : £89.99

This course is ideal if you're interested in creating a new e-business. The course examines topics related to creating an e-business. After giving you an introduction to e-commerce, the series examines how to start an e-business, establishing a business presence, and creating critical applications. You'll also cover the legal ramifications of e-commerce, transaction processing and data mining, managing costs, and the logistics of providing customer service and payment processing. Other topics covered include building a strategy to market and advertise your e-business, resource planning, and ongoing business management.

You'll learn how to:

  • build a technology strategy and standards for your organisation
  • implement an e-commerce model for a company
  • identify the factors that influence the future direction of e-commerce
  • decrease e-business costs by automating the supply chain and hiring virtual employees.
  • promote a business on the internet
  • use marketing options available to an online business, such as data mining and external promotion.
  • reduce costs and ensure the continued success of an online business

Modules:

There are 13 modules in this course: 

  • Your E-Business
  • Getting Started
  • Influences on E-Commerce
  • Killer Apps
  • Developing Your E-Business
  • Real-Time and Data Mining
  • Lowering Your Business Costs
  • Customer Service and Payment
  • Marketing Your E-Business
  • Advertising on the Internet
  • Building Marketing Strategy
  • Resource Planning
  • Managing Your E-Business

Course features:

  • Flash and audio provide animated, interactive lesson introductions, activities, and simulations.
  • Simulations teach you to perform specific tasks in applications through guided, multi-step exercises.
  • Decision Point activities allow you to apply course concepts in an interactive questioning environment.
  • Exercises allow you to practise in the actual application you're studying.
  • Supplied sample files include sample documents, application files, programs, and programming code that enable you to practise with these files, enhancing your learning experience.
  • MindNotes provide printable quick-reference sheets and other files you can use to apply your skills on the job.
  • A Course Topics list contains active hyperlinks, giving you quick access to specific topics.
  • Find-A-Word helps you to look up an unfamiliar term in the Glossary, on the web, or in a dictionary. You can also find other occurrences of the term in the same course.
  • Search text lets you rapidly search all text within a course to easily retrieve information you're looking for.
  • Variety of question formats, including multi-step simulations, true/false, multiple choice, and fill-in-the-blank.
  • A skill assessment generates a customised learning path based on the results of your pre-test.
  • A glossary provides a reference for definitions of unfamiliar terms.
  • Bookmarking tracks your progress in a course.

You'll have access to this course for six months from the date of purchase - giving you plenty of time to finish your course.

How this course can help your business:

  • identify the key decisions to make when starting an e-business
  • decide a specific set of e-business benefits for your company
  • broadly understand the requirements of e-marketing, customer relationship management and e-supply chain

If you like this course, you might like:

XML, Internet Marketing, Social Media Marketing For Dummies, Dreamweaver 8, Web Design & Graphics, Web Publishing and Design with HTML 4.01 and XHTML